Victory Motorcycles was also proud to return as an official sponsor of the Legendary Buffalo Chip for the 70th Annual Sturgis Rally. On Thursday, August 12 the annual Victory Riders Association (VRA) Ride and Sturgis Party were held on the grounds of the Legendary Buffalo Chip, with over 200 Victory riders participating. Beginning at the Deadwood Gulch Resort, the annual scenic ride concluded at the Chip with a party of raucous proportions exclusively for Victory riders.

     Also part of the Legendary Buffalo Chip’s event schedule was the 2nd Annual PinkNProud Ride4Women. On Friday, August 13, riders, cancer survivors and celebrities turned the hills pink during a 50-mile escorted ride through the Black Hills. Celebrating motorcycling and the spirit of women riders in order to help eliminate cancer, all rider contributions were given to the Rapid City Regional Health Foundation and Keep-A-Breast Foundation. A Chip-sized finale awaited PinkNProud riders at the Buffalo Chip Event Center following the ride including a pink parade through the campground, a delicious dessert bar, champagne toasts and a great night of concerts including Disturbed and The Scorpions.

     Rally-goers also took advantage of a significant selection of Hot Leathers’ specialty-printed Sturgis Rally and officially licensed Buffalo Chip merchandise including t-shirts, hats and other miscellaneous products for men, women and children. Merchandise flew off the shelves at a number of Hot Leathers locations in and around Sturgis during Rally Week this year including a permanent location on Main Street Sturgis as well as a number of strategically located spots at the Legendary Buffalo Chip.  In addition to the officially licensed Buffalo Chip merchandise, the industry leader in motorcycle apparel and accessories, also partnered with Pee-wee Herman and created a unique and stylish line of merchandise to commemorate Pee-wee’s Big Sturgis Adventure at the Buffalo Chip. Known for offering the best selection of motorcycle merchandise in stores, online and on the road, Hot Leathers was proud to showcase its quality products at Sturgis Rally Week this year.

     Sturgis Rally Week 2010 at the Legendary Buffalo Chip was a truly legendary experience. Bikers from across the country converged on the Chip to enjoy the best facilities, food, vendors, music and entertainment that Sturgis has to offer as well as to celebrate Sturgis Rally Week’s 70th Anniversary. The Legendary Buffalo Chip has been offering guests the true Sturgis experience for 29 years. Next year the Chip will be celebrating their 30th Anniversary and its going to be rowdy, high-caliber good time. You’re not going to want to miss it. The Chip is Sturgis and there really is no reason to go anywhere else. Visit www.buffalochip.com now and make your reservations for Sturgis Rally Week 2011 at the best party anywhere!